A man waits at a bar for his friend to show up when he discovers a black leather jacket on his Amazon Prime app. After looking up from his device, he begins to daydream and sees the cooler version of himself sitting nearby. The cooler version of himself lets him know he can either rock boring plaid like everyone else, or he can don the black leather jacket and pop his collar to up his cool factor. A magic trick is performed just moments before snapping out of his daydream as his friend arrives. The illusion may be over, but it’s enough for him to purchase the jacket and believe in the dream with a single tap of his finger.